Customized strategies with exceptional service


Working for you

I believe my clients are the CEOs of their lives and businesses and I serve as their personal CFO: co-fiduciaries working together to manage assets in a responsible and thoughtful way. When you work with me I serve as a single and fully accountable point of contact, providing access to my team of specialists and resources.


 

Investment philosophy

You can build wealth by aligning your decisions with your deepest values and highest expectations. A successful investment strategy originates and reflects your core beliefs and carefully balances that with your tolerance for risk.  I can help you make the decisions that reflect your values and create wealth in a sustainable way. How do I do this? I recommend a strategic asset allocation that is a broadly diversified portfolio of stocks, bonds, cash and alternatives. I will add tactical managers as appropriate to help take advantage of the upside, yet still provide some protection on the downside. I believe diversification is an important risk mitigator, but over-diversification mutes returns. I do not chase hot stocks or managers, but instead wait for a pullback for a better risk/reward entry point. I  use technical analysis to take the emotion out of investing and to help us make the decision of when to buy or sell. Lastly, I believe investing for the long term.


Global Insight 2025 Outlook: Beyond the Horizon

Global Insight Monthly cover - November 2024

Following strong equity gains and significant fixed income volatility, investors should prepare for a more complex and dynamic environment in 2025. Read the Global Insight Outlook »

 

Staying connected with Mark

Mark Cannon offers extensive professional experience in helping his clients achieve their financial goals.
 
He views regular communications with clients as an essential part of an effective advisor relationship. Mark is in contact with clients frequently to discuss performance, changes in forecast expectations and resulting portfolio strategies. He believes an ongoing dialogue will help to produce and maintain an investment strategy that is consistent with each client’s goals and objectives.

Mark looks forward to working with you.

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Latest Insights

Lighthouse at dawn

Global Insight 2025 Outlook executive summary: Beyond the horizon

Dec 06, 2024 | The Global Portfolio Advisory Committee

With a second Trump administration in the U.S. eyeing an ambitious agenda and trade tensions coming to the fore, how should investors position portfolios? Our 2025 Outlook examines the issues and opportunities facing economies and markets in 2025.

Read more