Your interests come first

When you work with RBC Wealth Management, you can count on one thing above all else: every recommendation we make is made with your best interests in mind—not ours.

As a registered investment adviser, we're held to what's known as a fiduciary standard—one of the most rigorous standards of conduct in U.S. financial services. It's not just a regulatory requirement. It's a commitment that shapes how we show up for you at every stage of our relationship.

What the fiduciary standard means for you

The fiduciary standard is built on two core principles:

We give you advice that's genuinely right for you

Good advice starts with really knowing you. Before we make any recommendation, we take the time to understand your full financial picture—your goals, your timeline, how much risk you're comfortable with and where you are right now.

In practice, that means we:

  • Get to know your financial situation, what you're working toward and how you feel about risk before making any recommendations
  • Suggest only strategies and products we genuinely believe are right for you, not what's easiest or most familiar for us
  • Weigh costs, risks and alternatives so you're getting real value, not just a default option
  • Keep an eye on your accounts over time and adjust as your life or the markets change
  • Make sure the complexity and cost of our advice makes sense for your situation

We put your interests before our own

This means we're proactive about identifying situations where our interests and yours could pull in different directions, and we manage them head-on.

In practice, that means we:

  • Do not act in our own interest at your expense
  • Work to remove conflicts of interest wherever we can—because disclosing a conflict isn't the same as resolving it
  • When a conflict can't be eliminated, we tell you clearly and specifically so you can make informed decisions
  • Do not accept undisclosed compensation or hidden benefits tied to recommendations we make for you
  • Hold ourselves to a genuine standard, not just fine print

An ongoing commitment, not a one-time promise

Our fiduciary obligation doesn't begin and end with a single conversation. It's continuously woven into each touchpoint, from the moment you come on board through every portfolio review, life change and market shift along the way.

We don't work from a checklist. We apply judgment and act with integrity in every situation, because that's what it really means to be your trusted financial advisor.


How we compare

Not all financial service providers are held to the same standard. Here's a straightforward look at how our commitment to you differs from the standard that applies to broker-dealers:

RBC Wealth Management Broker-Dealer (Reg BI)
Standard Full fiduciary duty Best interest (enhanced suitability)
When it applies Continuously At time of recommendation only
Clients covered All clients Retail customers only
How conflicts are handled Eliminate or fully disclose Manage and disclose
Ongoing review Yes—an ongoing obligation Generally not required

At RBC Wealth Management, we hold ourselves to a rigorous standard—because that's what the trust you place in us deserves.