How We Manage Your Assets
It is important for us to understand why you are investing. We will have conversations in which we work with you to establish your investment goals. All investing involves risk so at the same time we will discuss risk and recommend an appropriate level. When investing your money, we typically use the RBC Portfolio Focus Program where we actively manage the account on a discretionary and fiduciary basis in accordance with both your Risk Profile and the program guidelines. We are compensated on a percentage of assets under management rather than commissions.
Kevin Williams and Lee Harriss are the lead portfolio managers, supported by the team and other professionals in the RBC Investment Advisory Group. Additional portfolio monitoring is provided by a separate RBC supervisory group which oversees individual account compliance. We prefer owning individual securities rather than funds because expenses are lower, transparency better, tax selling strategies easier to execute, and portfolio composition more controllable.
We generally follow two basic strategies. The first strategy is Equity Income which invests primarily in dividend paying companies that generate current income which should grow over time. This strategy will also invest a minimum of 20% in fixed income which will give the portfolio more stability. Our second strategy, Growth and Income, is similar to the first but it may invest up to 100% in equities, and may include more companies whose main objective is growth rather than dividends.
Both strategies focus on companies that have moderate to lower valuations as compared to the general market. We prefer companies that generate ample cash which allows them to either repurchases shares or pay dividends. Our fundamental, value - style of investing aims to reduce overall portfolio risk which should help in down markets. However, this style will also produce periods of time where we underperform good markets. We may sell a security if it becomes too expensive relative to the market, if a negative catalyst emerges, or if our thesis for purchasing was wrong. We also may sell a security for a higher return opportunity or to realize a loss which may help reduce taxes. *