Wealth management approach

My approach integrates your objectives into a personalized plan that can be updated as life changes occur. I combine sophisticated investment planning tools with professional resources to help match your objectives with customized solutions. My process includes:
  • Understanding your financial objectives
    I begin by listening to understand you and your financial objectives.
  • Gathering your current financial information
    Together, I gather specific information on your financial picture.
  • Developing smart, time-tested strategies
    Next, I analyze your financial and personal information to match your objectives with sound strategies
  • Implementing thoughtful and creative solutions
    I develop customized solutions tailored to your objectives, drawing from a wide selection of world-class products and services.

Commitment to integrity

I believe our reputation for integrity is one of our most important assets and I only conduct business according to the highest ethical and professional standards.
  • Client first
    I am a fiduciary and my obligation is to serve you. If you are successful, so am I.
  • Discipline
    I must not only prepare a strong plan, but work diligently toward the outcome. I provide timely, accurate and complete information to clients.
  • Education
    Finances can be complex. I strive to educate and clarify so clients can better understand their finances. I am here to be a consultative resource — to answer and explain. My job is to make your life easier.
  • Respect
    I treat clients and my professional resources with respect in actions and words.
Disclosures

Denise Potter, NMLS # 1909544 through City National Bank, may receive compensation from RBC Wealth Management for referring customers to City National Bank. Banking products and services are offered or issued by City National Bank, an affiliate of RBC Wealth Management, a division of RBC Capital Markets, LLC, Member NYSE/FINRA/SIPC and are subject to City National Banks terms and conditions. Products and services offered through City National Bank are not insured by SIPC. City National Bank Member FDIC.

Investment products offered through RBC Wealth Management are not FDIC insured, are not guaranteed by City National Bank and may lose value.