Empower House Financial Group

What we do for you

We empower you to live the life you want with confidence and purpose through a smart investment approach and wealth planning process that aligns your finances with your life.

Each client we work with is more than a portfolio. You bring us your goals, worries, hopes, and dreams and we adopt them as our own. We offer tools, resources, education, and a network of knowledge to support and guide you. We will help you efficiently save for your child's college and create a plan to care for your elderly parents. We will guide you through career transitions and retirement. We can be counted on during divorce or the loss of a spouse. We also understand women's unique financial needs and how to help maximize their wealth in all phases of life.

As a family business, we have been successfully managing people's money for three generations. Over the past 70 years, we've learned first-hand that life can be unexpected and unexpectedly beautiful at the same time. This helps us bring you the financial experience to make the most of how you're living today and how you want to be living tomorrow.

What makes us impactful:

Perspective We’re a three-generation family team, providing you with continuity and a seasoned perspective.
Reputation We’ve been part of the community since the 1950’s, committed to offering you high-quality service and creating a reputation we’re proud of.
Experience As one of the larger practices in the area, we frequently work with individuals and families, giving us the experience to provide guidance for your family, whatever its dynamics and goals.
Expertise & Education Our team member, Nora Yousif, is regularly asked to present seminars and comment on personal finance topics by the media. She has been featured on NBC Boston, Channel 5 ABC, NECN, WBZ News radio, CNBC, Forbes and Yahoo! Finance. This benefits you as it helps us to stay on top of industry headlines, and hones our ability to simplify complex financial information.
Knowledge In addition to being a CFP®, Nora Yousif completed her MBA at MIT Sloan, a program immersed in quantitative analysis and advanced investment techniques developed by some of the most intelligent minds in the world of business and finance. She brings this insight to you.
Service Our team members who work for you are highly qualified. Nora has been selected as Best-in-State Top Women Wealth Advisor by Forbes in 2023, 2024, and 2025. Joanna Bishop has received the RBC Award of Excellence twice. This is awarded to employees who consistently go beyond expectations for their clients.

The 2023 Forbes "Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-in-State" award was announced February 2023. Data as of 9/30/2022. The award was developed by SHOOK Research and is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance. For more information: www.SHOOKresearch.com.

The 2024 Forbes "Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-in-State" award was announced February 2024. Data as of 9/30/2023. The award was developed by SHOOK Research and is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance. For more information: . <a href="https://www.SHOOKresearch.com">www.SHOOKresearch.com</a>.

The 2025 Forbes "America’s Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-In-State" award was announced February 2025. Data as of 9/30/2024. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance was not an award criterion. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. For more information: <a href="http://www.SHOOKresearch.com" target="_blank">www.SHOOKresearch.com</a>.

The 2024 Forbes Best-in-State Wealth Management Teams award was announced January 2024. Data as of 3/31/23. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and team, and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results.  Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance.

The 2025 Forbes “Best-In-State Wealth Management Teams” award was announced January 2025. Data as of 3/31/24. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance was not an award criterion. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. For more information:  <a href="http://www.SHOOKresearch.com">www.SHOOKresearch.com</a>.

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Important information

June 3, 2025

Fixed income interest rate market monitor
June 2, 2025

Market week

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We take the responsibility of managing clients' wealth seriously. But we don't take ourselves too seriously. During our team spa day we put robes on, cucumber slices in place, and shared a lot of laughs. It's a reminder that while we manage your assets with unwavering focus and care, we also cherish the bonds we build with each other. Treating our team like family fuels our passion to serve you better because strong relationships are the foundation of trust and success. Cheers to balancing dedication with enjoyment and always putting people first! #WorkHardRelaxHard #Teamwork #CucumberSlices

Considering divorce later in life? You're not alone. "Gray Divorce" is on the rise. Over the last thirty years, the divorce rate among couples 50+ has doubled and among couples 65+ has tripled.* On May 28th from 6-7:30PM, my colleagues and I at Vesta are hosting a CONFIDENTIAL webinar designed for divorcing couples nearing retirement. Alongside vetted professionals in legal, mortgages, real estate, parenting, and coaching, we will help you prepare for the nuances and variables that accompany a divorce later in life. We'll cover: - Wealth planning (Social Security, Medicare, retirement) - Selling the family home & downsizing strategies - Coping with empty nest transitions - How to talk to adult children about divorce Advanced registration is required. Message me to reserve your spot and for the opportunity to submit questions to be answered during our live Q&A. #graydivorce #divorce #newbeginnings *https://www.purdue.edu/hhs/news/2025/03/purdue-expert-overall-divorce-rates-lowest-in-decades-but-gray-divorce-soars/

If you've been around for a while, you may know that I often talk about my mother, Hala. That's because at a very young age, she helped me realize that women are limitless. She left a war-torn country and arrived in the US with nothing. She built a thriving business from scratch and raised my brother and I on her own. My mother inspired me to create the Empow(Her) House segment of my practice (https://us.rbcwealthmanagement.com/empowerhousefinancial/empowher-for-women), where I focus on the financial empowerment of women, helping them to create a legacy of wealth for themselves and the next generation. In addition to all of that, she is a trusted advisor, best friend, and one of the most hilarious people I have ever met. Here's a picture of her and her loving hubby on Thanksgiving in Plymouth, dressed as Pilgrims... of course. :) Happy belated Mother's Day to all of the special women out there who have made a lasting difference in their child's life. #mothersday #financialempowerment #momsrule

Powering your finances, family, and future

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What we do for you

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We are also honored to be recognized as a Forbes Best-in-State Wealth Management Team in 2024 and 2025.

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