Empower House Financial Group

What we do for you

We empower you to live the life you want with confidence and purpose through a smart investment approach and wealth planning process that aligns your finances with your life.

Each client we work with is more than a portfolio. You bring us your goals, worries, hopes, and dreams and we adopt them as our own. We offer tools, resources, education, and a network of knowledge to support and guide you. We will help you efficiently save for your child's college and create a plan to care for your elderly parents. We will guide you through career transitions and retirement. We can be counted on during divorce or the loss of a spouse. We also understand women's unique financial needs and how to help maximize their wealth in all phases of life.

As a family business, we have been successfully managing people's money for three generations. Over the past 70 years, we've learned first-hand that life can be unexpected and unexpectedly beautiful at the same time. This helps us bring you the financial experience to make the most of how you're living today and how you want to be living tomorrow.

What makes us impactful:

Perspective We’re a three-generation family team, providing you with continuity and a seasoned perspective.
Reputation We’ve been part of the community since the 1950’s, committed to offering you high-quality service and creating a reputation we’re proud of.
Experience As one of the larger practices in the area, we frequently work with individuals and families, giving us the experience to provide guidance for your family, whatever its dynamics and goals.
Expertise & Education Our team member, Nora Yousif, is regularly asked to present seminars and comment on personal finance topics by the media. She has been featured on Bloomberg, Fox Business News, NBC Boston, Channel 5 ABC, NECN, WBZ News radio, CNBC, Forbes and Yahoo! Finance. This benefits you as it helps us to stay on top of industry headlines, and hones our ability to simplify complex financial information.
Knowledge In addition to being a CFP®, Nora Yousif completed her MBA at MIT Sloan, a program immersed in quantitative analysis and advanced investment techniques developed by some of the most intelligent minds in the world of business and finance. She brings this insight to you.
Service Our team members who work for you are highly qualified. Nora has been selected as Best-in-State Top Women Wealth Advisor by Forbes in 2023, 2024, and 2025. Joanna Bishop has received the RBC Award of Excellence twice. This is awarded to employees who consistently go beyond expectations for their clients.

The 2023 Forbes "Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-in-State" award was announced February 2023. Data as of 9/30/2022. The award was developed by SHOOK Research and is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance. For more information: www.SHOOKresearch.com.

The 2024 Forbes "Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-in-State" award was announced February 2024. Data as of 9/30/2023. The award was developed by SHOOK Research and is based on in-person and telephone due diligence meetings to evaluate each advisor qualitatively, a major component of a ranking algorithm that includes: client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance. For more information: . <a href="https://www.SHOOKresearch.com">www.SHOOKresearch.com</a>.

The 2025 Forbes "America’s Top Women Wealth Advisors" and "Top Women Wealth Advisors Best-In-State" award was announced February 2025. Data as of 9/30/2024. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance was not an award criterion. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. For more information: <a href="http://www.SHOOKresearch.com" target="_blank">www.SHOOKresearch.com</a>.

The 2024 Forbes Best-in-State Wealth Management Teams award was announced January 2024. Data as of 3/31/23. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including: assets under management and revenue generated for their firms. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. SHOOK’s research and rankings provide opinions intended to help investors choose the right financial advisor and team, and are not indicative of future performance or representative of any one client’s experience. Past performance is not an indication of future results.  Neither Forbes nor SHOOK Research receive compensation in exchange for placement on the ranking. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. This is not indicative of this financial advisor’s future performance.

The 2025 Forbes “Best-In-State Wealth Management Teams” award was announced January 2025. Data as of 3/31/24. The award was developed by SHOOK Research and is based on in-person, virtual and telephone due diligence meetings and a ranking algorithm that includes: a measure of each team’s best practices, client retention, industry experience, review of compliance records, firm nominations; and quantitative criteria, including assets under management and revenue generated for their firms. Investment performance was not an award criterion. Rankings are based on the opinions of SHOOK Research, LLC and not indicative of future performance or representative of any one client’s experience. The financial advisor does not pay a fee to be considered for or to receive this award. This award does not evaluate the quality of services provided to clients. For more information:  <a href="http://www.SHOOKresearch.com">www.SHOOKresearch.com</a>.

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January 12, 2026

Fixed income interest rate market monitor
January 12, 2026

Market week

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RSVP for "New Year, New Outlook: Key Market Themes & Opportunities in 2026" on Thursday, January 22nd from 5:30 - 6:30 PM. Join this live Zoom session where we'll break down what's driving today's markets, where we see meaningful opportunities ahead, and how to think strategically about positioning your portfolio in a changing environment. If you're looking for clarity, context, and a thoughtful market perspective heading into 2026, I hope you'll join us. Share widely with family, friends, and colleagues. All are welcome! Email becky.morin@rbc.com to RSVP by January 20th to reserve your spot! Speaking of the new year, here are the new maximum contribution limits for your retirement accounts: - 401k: $24,500; for those 50 and older it's $32,500 - IRA: $7,500; for those 50 and older it's $8,600 - SEP IRA: 25% of an employee's compensation, up to $72,000 #PortfolioStrategy #InvestmentInsights #MarketTalkNotSmallTalk Source: https://www.irs.gov/newsroom/401k-limit-increases-to-24500-for-2026-ira-limit-increases-to-7500; https://www.fidelity.com/learning-center/smart-money/sep-ira-contribution-limits

Last month I spoke at the MA Conference for Women with 11,000 attendees and in a room that fit about 2,000 people! I often get asked, "Isn't it terrifying speaking in front of that many people?" The honest answer? YES. My heart was racing, knees were shaking... and here's the truth: even after presenting to 400+ audiences and doing live television, it still doesn't get any easier. The butterflies (err more like knots) never fully go away. But I do it anyway. Why? Because financial literacy isn't just "don't go into debt." It's about giving yourself freedom, options, and - sometimes - literally saving lives. Bad financial situations trap people in dangerous relationships, toxic jobs, or endless stress. Small tweaks today can compound into a completely different life tomorrow. It was such an honor to share the stage with the brilliant Vivian Tu and hear powerful keynotes from icons Martha Stewart and Mel Robbins. Their message? The same as mine: Do the thing that scares you.. because it matters. If you're still putting off that money conversation, that investment decision, or that big career move - let this be your sign. Feel the fear, and do it anyway. Your future self will thank you. Who else is ready to level up their money game in 2026? Drop a line in the comments if you're in! #financialfreedom #moneymindset #dothetoughthing

This is the season of giving. Every year at this time, our team comes together to give back by collecting food donations for a local pantry ahead of the holidays. It's a tradition rooted in gratitude and a reminder that small actions can have a big impact when we work together. Happy Holidays everyone! How are you giving back this holiday season? #SeasonofGiving #HappyHolidays #TeamWorkMakestheDreamWork

Powering your finances, family, and future

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We are also honored to be recognized as a Forbes Best-in-State Wealth Management Team in 2024 and 2025.

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