Many of the tasks for which a customer's man was responsible went away as the financial services business became more regulated. Responsibilities such as securing the best execution for a client became law and the description of my role changed from that of a customer's man to that of a broker. We became known for what we did and not for whom we served.
Later, deregulation of the industry ushered in a new era when financial services firms were allowed to discount charges to clients for securities transactions. With discounting, the primary role of broker became a commodity overnight.
While the financial services industry continues to transform itself with technology from within and with regulatory oversight from without, the title of my occupation needs to return to its roots as customer's man, one whose foremost concern is for that of his client.
My hallmark client service and my 30 plus years of experience in financial services, backed by RBC, one of the most stable financial institutions in the industry, allow me to provide well for the personal financial needs of the successful people with whom I work.
My responsibility is listening to my clients. My purpose is to see that the accomplishment of their goals is the guiding star for what I do on their behalf.