Elizabeth Norman, AWM, CFP®

Managing Director - Financial Advisor, Senior Portfolio Manager - Portfolio Focus

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Beth joined RBC Wealth Management in 1997 and has assisted clients with their investments in a number of capacities throughout her career, including wire operator, cashier, client associate and financial advisor. She joined a high performance team in 2000, helping clients achieve their financial goals, and assumed leadership of the team in 2020. 

Beth is honored to have received the following recognition for her work:

  • Forbes/Shook Research Top Next-Gen Wealth Advisor – 2018 & 2019
  • Forbes/Shook Research Best-in-State Wealth Advisor – 2019, 2020 & 2021
  • Forbes/Shook Research America’s Top Women Wealth Advisor – 2019, 2020 & 2021
  • Working Mother Magazine Top Wealth Advisor Mom – 2018 & 2019
  • On Wall Street Top 25 Regional Advisor Under 40 – 2017, 2018, 2019 & 2020
  • Annual RBC Wealth Management Chairman’s Council since 2018

Beth graduated from the University of Wisconsin – Madison with a Bachelor of Business Administration degree in finance in 2002. In 2006, she achieved the certification of CERTIFIED FINANCIAL PLANNER™ and in 2015 Beth also earned RBC Wealth Management’s internal designation of Accredited Wealth Manager (AWM).

Beth lives in Middleton, Wisconsin, with her husband, Andrew, and daughter, Beatrice. Outside of the office, she enjoys reading, triathlon training and watching her daughter play soccer. Beth invests and volunteers extensively in the Madison community. She serves on the board of directors for Second Harvest Foodbank of Southern Wisconsin, Taliesin Preservation and Tri 4 Schools, a local nonprofit that provides programs to promote health, nutrition, fitness and aims to bring out the champion in every kid. She has previously served as board chair of YWCA Madison and Kiwanis Club of Downtown Madison Foundation. In 2018, Beth was honored to receive RBC Wealth Management’s national Dick McFarland Volunteer of the Year Award, recognizing her commitment to serving to her community.

Beth is also honored to be a board member for the Women’s Association of Financial Advisors (WAFA) at RBC Wealth Management. The mission of the WAFA is to recruit, retain, and enhance the productivity of women financial advisors and branch directors at RBC Wealth Management.

Justin Fletchall, CIMA®

First Vice President - Financial Advisor, Senior Portfolio Manager - Portfolio Focus

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Justin graduated from the University of Wisconsin – Madison in 2005 with a Bachelor of Business Administration degree in finance, investment and banking. He joined the Norman Fletchall Team in 2003 and has held many investment focused roles. He has been an Investment Associate, Senior Financial Associate and became a Financial Advisor and partner on the Norman Fletchall Team in 2019. Justin is focused on investments and client portfolio analysis. Justin has served as a member of the RBC Wealth Management Senior Financial Associate Advisory Council and is on the Investment Committee for the Bethel Foundation in Madison. He enjoys golfing, marathon training and spending time with his growing family. Justin is a Madison-area native and currently lives in Middleton with his wife, Nicole, three daughters, Reese, Avery and Norah, and son, Isaac.

Alexandra Maas, CFP®

Registered Client Associate


Alex joined the team in 2017. She is responsible for creating retirement projections for clients to help determine their goals and income needs. She also prepares annual performance reports for clients, and assists with marketing and client service. Alex graduated from the University of Wisconsin – Madison in 2017 with a Bachelor of Science degree in personal finance. In her free time, she enjoys spending time with friends and family, attending UW – Madison events and traveling. Alex is a Madison area native.

Thomas Lynch

Investment Associate


Tom joined the team in 2020 as a service associate. He assists with all client services from setting appointments and opening accounts, to account inquiries and distribution requests. He enjoys getting to know our clients and helping them with their accounts. Tom grew up in Madison and attended the University of Wisconsin – Madison, graduating with a Bachelor of Arts degree. He lives in Madison with his wife Dawn and their sons Shea and Finn. Tom enjoys helping out and coaching his son’s sports teams, and spending a summer afternoon at the Memorial Union Terrace when he can.

Allison Hickey

Branch Service Manager/Registered Client Assoc


Allison became part of the Norman Fletchall team in 2020 as a registered client associate. Her role includes service on new and existing client accounts and she takes pride in offering “white glove service” to everyone she helps. She is passionate about building a friendly relationship with the team’s client base. Allison grew up in Sun Prairie, Wisconsin and graduated from Arizona State University. After spending a few years enjoying the sunshine in Arizona and Louisiana, she returned to Wisconsin in 2015 (don’t worry- she never stopped cheering for the Packers and Badgers!). She has been in the financial industry since 2014, most recently joining RBC from Merrill Lynch. In her spare time Allison runs and bikes, enjoys traveling, and can be found at the dog park or hiking on a sunny day.

Our guiding principles

  • Establish lasting relationships based on a thorough understanding of our clients and their families.
  • Develop financial solutions utilizing sound wealth management planning and portfolio management principles.
  • Provide ongoing education and empower clients to make well-informed financial decisions
  • Deliver exceptional value and service to our clients.
  • Give back to both the Metro-Madison and RBC Wealth Management communities through volunteer activities.
  • Act in accordance with the highest ethical standards.
  • Have fun!

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