Elizabeth Norman, AWM, CFP®

Managing Director - Financial Advisor, Senior Portfolio Manager - Portfolio Focus

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Beth joined RBC Wealth Management in 1997 and has assisted clients with their investments in a number of capacities throughout her career, including wire operator, cashier, client associate and financial advisor. She joined a high performance team in 2000, helping clients achieve their financial goals, and assumed leadership of the team in 2020. 

Beth is honored to have received the following recognition for her work:

  • Forbes/Shook Research Top Next-Gen Wealth Advisor – 2018 & 2019
  • Forbes/Shook Research Best-in-State Wealth Advisor – 2019 & 2020
  • Forbes/Shook Research America’s Top Women Wealth Advisor – 2019 & 2020
  • Working Mother Magazine Top Wealth Advisor Mom – 2018 & 2019
  • On Wall Street Top 25 Regional Advisor Under 40 – 2017, 2018, 2019 & 2020
  • Annual RBC Wealth Management Chairman’s Council since 2018

Beth graduated from the University of Wisconsin – Madison with a Bachelor of Business Administration degree in finance in 2002. In 2006, she achieved the certification of CERTIFIED FINANCIAL PLANNER™ and in 2015 Beth also earned RBC Wealth Management’s internal designation of Accredited Wealth Manager (AWM).

Beth lives in Middleton, Wisconsin, with her husband, Andrew, and daughter, Beatrice. Outside of the office, she enjoys reading, triathlon training and watching her daughter play soccer. Beth invests and volunteers extensively in the Madison community. She serves on the board of directors for Second Harvest Foodbank of Southern Wisconsin, Taliesin Preservation and Tri 4 Schools, a local nonprofit that provides programs to promote health, nutrition, fitness and aims to bring out the champion in every kid. She has previously served as board chair of YWCA Madison and Kiwanis Club of Downtown Madison Foundation. In 2018, Beth was honored to receive RBC Wealth Management’s national Dick McFarland Volunteer of the Year Award, recognizing her commitment to serving to her community.

Beth is also honored to be a board member for the Women’s Association of Financial Advisors (WAFA) at RBC Wealth Management. The mission of the WAFA is to recruit, retain, and enhance the productivity of women financial advisors and branch directors at RBC Wealth Management.

Justin Fletchall, CIMA®

Financial Advisor

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Justin graduated from the University of Wisconsin – Madison in 2005 with a Bachelor of Business Administration degree in finance, investment and banking. He joined the Norman Fletchall Team in 2003 and has held many investment focused rolls. He has been an Investment Associate, Senior Financial Associate and became a Financial Advisor and partner on the Norman Fletchall Team in 2019. Justin is focused on investments and client portfolio analysis. Justin has served as a member of the RBC Wealth Management Senior Financial Associate Advisory Council and is on the Investment Committee for the Bethel Foundation in Madison. He enjoys golfing, marathon training and spending time with his growing family. Justin is a Madison-area native and currently lives in Middleton with his wife, Nicole, three daughters, Reese, Avery and Norah, and son, Isaac.

Victoria Cagnon

Branch Service Mgr/Sr Registered Client Assoc


Victoria is the team service associate. Her responsibilities include account documentation and all client services such as required distributions, check writing, inquiries on statements and setting appointments. Victoria enjoys answering client questions and using her interactions with clients as an opportunity to learn more about them personally. Originally from Virginia, she attended college in her home state and continues her coursework in Madison. She has more than 25 years of experience in customer service, bookkeeping and accounting. In her free time, Victoria loves Pittsburgh Steelers football and watching her daughter, Sydney, play volleyball and softball.

Alexandra Maas

Registered Client Associate


Alex joined the team in 2017. She is responsible for creating retirement projections for clients to help determine their goals and income needs. She also prepares annual performance reports for clients, and assists with marketing and client service. Alex graduated from the University of Wisconsin – Madison in 2017 with a Bachelor of Science degree in personal finance. In her free time, she enjoys spending time with friends and family, attending UW – Madison events and traveling. Alex is a Madison area native.

Our guiding principles

  • Establish lasting relationships based on a thorough understanding of our clients and their families.
  • Develop financial solutions utilizing sound wealth management planning and portfolio management principles.
  • Provide ongoing education and empower clients to make well-informed financial decisions
  • Deliver exceptional value and service to our clients.
  • Give back to both the Metro-Madison and RBC Wealth Management communities through volunteer activities.
  • Act in accordance with the highest ethical standards.
  • Have fun!

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