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Staying the course in the year ahead

Dec 31, 2024 | Holden Hershey


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Financial advisor Holden Hershey offers some perspective as we move into the new year

The Hershey Group

As the New Year approaches, conversations often turn to change—resolutions, new habits, and predictions about what’s to come. But as author Morgan Housel wisely observes, “The most important trends are the things that never change.” It’s a reminder that while we focus on what might shift, it’s the enduring constants that truly matter.

This insight applies to both life and investing. While new technologies, policies, or market trends grab attention, the underlying drivers of success remain remarkably consistent. Human nature, for example, doesn’t change. Investors may react emotionally in downturns and chase performance during rallies. Businesses that prioritize their customers’ long-term interests will continue to outperform those that don’t. And trust will always be the foundation of strong financial relationships.

“If you’re thinking about the next decade,” Housel suggests, “think about what has been true for the last decade—and the decade before that.” This is a powerful perspective. While the specifics may shift, the fundamentals of the markets—discipline, patience, and emotional resilience—are timeless.

As we move into the New Year, it’s easy to get caught up in predictions or speculation about change. But the best strategies anchor in what doesn’t change. For us, that means staying focused on enduring principles and providing steady, trusted guidance through any market cycle.

Trends will come and go, but some things—like our commitment to helping our clients achieve their financial goals—will always remain the same.

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