Diversification — A well-diversified portfolio can help protect you from the extreme highs and lows of market volatility, which in turn can help prevent you from feeling the extreme emotions as your portfolio expands and contracts.
Asset allocation — Asset allocation is the weighting of specific asset classes within a portfolio. One of our goals is to provide you the greatest return possible given the level of risk you wish to take and active asset allocation helps us achieve this goal.
Rebalancing — Regular account rebalancing of a portfolio is both a risk control and return optimization strategy. Rebalancing allows us to continually "buy low and sell high" while avoiding an excess over-allocation to any one asset class.
Market timing — We do not time the market, rather we devise an allocation strategy specific for each client. The longer you are invested, the more time there is for your investment returns to compound. Time also enables you to take advantage of long-term historical market returns to effectively grow your portfolio over the long run.
Expense — We strive to ensure our fees are fair and accurately reflect the value we provide. The annual fee for our services is based on account value.